Reasons to Advertise


Airing an ad both on TV and online greatly increases its effectiveness and will get your message into the minds of thousands of potential customers at once, building awareness of and desire for your product or service.

Here are just a few ways advertising on television and online can start improving your sales:

Advertising creates traffic. Continuous traffic is the first step toward increasing sales and expanding your base of clients. Advertising attracts new clients. Newcomers to your area, new income, lifestyle changes and changing buying habits mean new clients to reach. Advertising encourages repeat business and generates continuous business. With mobility and freedom of choice, clients don't have the loyalty to a single business as they once did. Businesses must promote to get their former customers to return and seek new ones. As long as you're in business, you've got overhead to meet and new people to reach. Television can generate traffic now and in the future. Advertising keeps you competitive.You must advertise or expand your market share or you will lose to more aggressive competitors. Advertising keeps your business top-of-mind. Many people go from store to store comparing prices, quality and service. Advertising must reach them steadily throughout the entire decision making process. Advertising is an investment in success. Television advertising gives you a long term advantage over competitors who cut back or cancel advertising. Studies show advertisers utilizing television are considered more successful by the viewers. Businesses that succeed are usually strong, steady advertisers on all platforms, online and television. The most aggressive and consistent advertisers are almost invariably the most successful.

Want to find out how advertising on NBC Montana can start improving your sales? Please contact us at 406-721-2063.

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