Flower shops prepare for Valentine’s Day
MISSOULA, Mont. —
A Missoula family-owned business is gearing up for their busiest time of the year for Valentine’s Day. Love is in the air at Bitterroot Flower Shop.
“This is our Super Bowl, Olympics of the year,” said manager Marjorie Dula.
More than 30 employees gear up for their busiest time of the year. Dula says Tuesday started earlier than normal, and the turnout shocked her.
“We usually open up at 8:30 a.m., but I was ready to go by 8 a.m., so I opened the door, and it was awesome, people were outside waiting and ready to go,” said Dula.
From tropical flowers to plants coming from across the world, the shop provides it all. They hope to double sales from last year.
Tuesday and Wednesday the flower shop expects to deliver 400 to 600 flowers.
This year they have a new addition to their arrangements. It's meant to bring business to other downtown shops.
“We have partnerships with a lot of downtown businesses including the Big Dipper. We sell their ice cream coupons, and we have a really cute arrangement we use for that. We have movie tickets to the Roxy Theatre, so you can go out on a date. We also have Florence Coffee coupons and a manicure and pedicure from this awesome spa,” said Dula.
Customers agree Valentine’s Day is a time to spread the love.
“It’s definitely the most important holiday, especially for lovers,” said Daniel Halstead.
“I tried to get something for my wife a little bit early,” said resident Taylor Clayton.
Next year the shop hopes to incorporate even more new ideas.