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Montana launches Real ID campaign

Real ID

A new information campaign aims to get the word out about the availability, costs and potential benefits of choosing to get a REAL ID compliant driver’s license or ID.

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The following information was sent out by Montana Department of Justice’s Motor Vehicle Division:

The Montana Department of Justice’s Motor Vehicle Division (MVD) announces the launch of its REAL ID public information campaign, which started this week. The campaign features TV and radio public service announcements, social media posts, online ads, and print materials. A new website, mtrealid.gov, dedicated to REAL ID information and services, was also developed.

The information campaign is a collaboration between MVD and Montana State University-Billings staff and students. MVD Administrator Sarah Garcia said, “MVD’s partnership with MSU-Billings provides the citizens of Montana with information about the availability, costs, and potential benefits of choosing to get a REAL ID compliant driver’s license or ID. We encourage Montanans to explore their options before making a decision.”

The student-led campaign, which was developed over the course of two semesters, features explorers Meriwether Lewis and William Clark as they try to navigate Montana without REAL IDs. MSU-Billings professor Dr. Sarah Keller said, “This was a wonderful opportunity for MSU-Billings to collaborate with MVD. We took this opportunity to enhance classroom learning while at the same time used the students’ fresh perspectives to enhance the campaign’s effectiveness through this unique partnership.”

MVD’s REAL ID website interacts with customers through its award-winning automated conversation system. The system provides individualized fee calculations for REAL ID credentials or other credential options, an automated document checklist, and a clear explanation of how to get a REAL ID.

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