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Whitefish Mountain Resort breaks record for season pass sales

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Season pass sales are already booming at Whitefish Mountain Resort.

Officials said for the third year in a row the resort beat its record in season pass sales.

So far they have sold more than 10,000, which is 11 percent over last year’s previous record sales.

Resort workers said season pass holders make up half the skiers at the resort. Last season they skied more than 2 billion vertical feet. This is the second time they have reached 2 billion.

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Whitefish Mountain Resort sent out the following press release:

Whitefish Mountain Resort announced that it has set a new record with more than 10,000 winter season passes, 11 percent ahead of last winter—the previous record year. This is the third consecutive year of record season pass sales for the northwest Montana resort.

“While we are excited to announce another successful pass sale from a financial standpoint, we are once again grateful for our dedicated community of pass holders. They are awesome. I say this often, yet I wholly believe it to be true, Whitefish is without a doubt the best ski community in North America,” Whitefish Mountain Resort Director of Sales and Marketing Nick Polumbus said. “For more than 70 years Whitefish Mountain Resort has provided an idyllic setting for reconnecting with family, friends and the great outdoors. We’re pleased to continue keeping pricing reasonable for this incredible group of pass holders to continue to do what they love—ski!”

In addition to the Flathead Valley’s well-pronounced love for winter sports, Mother Nature likely played a role in boosting sales. Whitefish Mountain Resort experienced back-to-back 400+ inch seasons in the last two years—its second and third best in 21 years behind 2007/08 when it recorded 426 inches. During the 123 days of Whitefish Mountain Resort’s 2017/18 season it snowed 80 days.

Even with skier visits up last season, Whitefish Mountain Resort management was pleased how the addition of East Rim/Chair 5 has helped to disperse guests in such a way to maintain the experience of uncrowded slopes. At 3,000 acres and an average of just over 3,000 skiers per day the resort still provides plenty of elbow room.

In addition to skier visits, Whitefish Mountain Resort’s Ski & Ride School broke records in enrollment for seasonal programs most notably in the Half Pints program for five and six-year-olds that sold out in early September and currently has a waitlist.

“Our community puts a great value on their winter recreation, which is why for the second season in a row we added classes in every age category, yet once again we’ve experienced growth across the board,” said Bill Cubbage, Snow Sports director for Whitefish Mountain Resort. “Our goal is to create a safe and fun environment to learn and develop lifelong skills for skiers and snowboarders of all ages.”

Season pass holders skied more than ever before in the 2017/18 season surpassing the prior year’s total by nearly 70,000,000 feet setting a new record of 2,098,833,477 feet. This marks only the second time reaching the milestone of two billion vertical feet. Season pass holders make up roughly half of the skiing population at Whitefish Mountain Resort.

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